News Archive
Fulcrum Wins NCDM Excellence Award
Posted by: David King on Wednesday, December 14th, 2011
Fulcrum P2P, a leader in marketing services and technology, and Whirlpool Corporation have won the prestigious NCDM Database Excellence award in the technology category, as announced yesterday at the NCDM 2011 Conference in Las Vegas.
Fulcrum to Host Webinar Featuring Independent Research Firm
Posted by: David King on Wednesday, October 12th, 2011
”Unlocking the 5 Key Strategies for Excellence in Cross-Channel Marketing” NEW YORK – October 12, 2011- Fulcrum, a leader in advanced analytics, technology and multichannel marketing solutions for marketing, will present an industry expert from Forrester Research, Inc., in a webinar that will offer marketers keen insights on recognizing and reaching their customers across channels. [...]
Fulcrum Launches FulcrumUnity
Posted by: David King on Monday, September 19th, 2011
PRESS RELEASE Comprehensive Solution Integrates Cross-Channel Marketing NEW YORK – September 19, 2011- Fulcrum, a leader in advanced analytics, technology and multichannel program solutions for marketing, has introduced FulcrumUnity℠ , an integrated cross-channel marketing platform that lets marketers accelerate campaigns and improve results. “Too many marketers find it difficult to improve marketing performance because they [...]
Fulcrum and 4CS Unveil Marketing Partnership
Posted by: giadmin on Thursday, March 12th, 2009
Fulcrum, a leading provider of database marketing solutions, and 4CS, a leading provider of Service Lifecycle Management (SLM) solutions, today announced a strategic marketing partnership. The Fulcrum-4CS partnership is designed to mutually benefit both companies by better serving their customers and prospects in the consumer electronics, appliances, transportation, financial, power equipment and power sports markets.
Fulcrum Selects 3PAR® as its Primary Storage Server Vendor
Posted by: giadmin on Wednesday, January 28th, 2009
As part of a major technology upgrade in its information processing capabilities, Fulcrum, a leading provider of database marketing solutions, has selected 3PAR? as its primary storage server vendor.
Fulcrum Adds New Data Center to Support Growth in Customer Base
Posted by: giadmin on Tuesday, December 16th, 2008
Citing continued growth in its customer base and the amount of data it manages and analyzes for Fortune 1000 companies, Fulcrum, a leading provider of database marketing solutions, announced the opening of an additional data center. This new center will provide increased processing capacity, as well as provide further redundancy and failover capabilities.
Fulcrum names Scott McEwen Vice President, Sales
Posted by: giadmin on Monday, July 14th, 2008
Fulcrum, a leader in advanced analytics, technology and aftermarket programs, today announced that industry veteran Scott McEwen has joined the company as vice president of sales.
Fulcrum’s Hongjie Wang to present at NCDM 2008
Posted by: giadmin on Monday, July 7th, 2008
Fulcrum, a leader in advanced analytics, technology and program solutions, today announced that Fulcrum Vice President of Customer Analytics Hongjie Wang will make a valuable presentation, "Adding Structure to Your Models: Hierarchical Bayesian Methods,"
FULCRUM Introduces FulcrumCE v2.0 with Segmentation
Posted by: giadmin on Tuesday, February 26th, 2008
Fulcrum, a leader in advanced analytics, technology and program solutions, today announced FulcrumCE v2.0, an upgrade that adds built-in segmentation to its customer equity predictive model aimed at preventing loss of valued customers.
Fulcrum’s Hongjie Wang to Present at PIMS 2007 Conference
Posted by: giadmin on Tuesday, October 2nd, 2007
Fulcrum, a leader in advanced analytics, technology and program solutions for leading manufacturers and retailers, today announced that Fulcrum Vice President of Customer Analytics Hongjie Wang will join a leading panel of experts presenting at The Practice and Impact of Marketing Science 2007 Conference