General Archive
Fulcrum Wins Prestigious Marketing Award
Posted by: David King on Wednesday, December 14th, 2011
Fulcrum and Whirlpool Corp. were recognized for their marketing programs with a NCDM Excellence Award.
Fulcrum Wins NCDM Excellence Award
Posted by: David King on Wednesday, December 14th, 2011
Fulcrum P2P, a leader in marketing services and technology, and Whirlpool Corporation have won the prestigious NCDM Database Excellence award in the technology category, as announced yesterday at the NCDM 2011 Conference in Las Vegas.
The Art of Cross-Selling
Posted by: David King on Tuesday, December 6th, 2011
We’ve written a lot about cross-selling over the years — how important it is and how to to succeed at it. Check out some of our latest thinking in today’s article on the 1to1 site.
New Consumer Insights Book from MSI
Posted by: David King on Tuesday, November 29th, 2011
Now that Black Friday and Cyber Monday have come and gone, it’s a good time to reflect on how pricing, branding, and other factors influence shopping and buying behavior. Coincidentally, I received an early Christmas present to myself on yesterday’s invented cyber-holiday, one that I can recommend to any marketer looking to make sense of the [...]
The Wisdom of Crowds Redux
Posted by: David King on Wednesday, November 2nd, 2011
Many of us on the data-driven side of marketing feel that analytics, data, and computing technology trump the fallible decision-making of humans whenever we have lots of data and many variables. But technology is allowing us to harness human computation in new ways that may become as central to marketing models as logistic regression.
Five Keys to Cross-Channel Marketing Excellence
Posted by: David King on Wednesday, November 2nd, 2011
As many of you know, Fulcrum sponsored a webinar with Chief Marketer on October 25, 2011. The presentations by David King and guest speaker Fatemeh Khatibloo of Forrester Research can be accessed here. You may also replay the presentation with audio by registering at this site: Note that these links will be active only for ninety [...]
The Middle Way: Marketing Governance
Posted by: Nathan Baldwin on Monday, August 1st, 2011
In marketing, there seems to be a pendulum that perpetually swings between centralized marketing decisions and between decentralization. Marketing governance is one way to find a middle ground between these two poles.
The Price Is Right
Posted by: David King on Monday, December 6th, 2010
Understanding pricing is fundamental to understanding customer behavior. Yet many databases fail to provide marketers useful pricing data.