Data Archive
The Art of Cross-Selling
Posted by: David King on Tuesday, December 6th, 2011
We’ve written a lot about cross-selling over the years — how important it is and how to to succeed at it. Check out some of our latest thinking in today’s article on the 1to1 site.
Marketing Agility, Part I: Data
Posted by: David King on Tuesday, September 6th, 2011
In a competitive environment, marketing needs to be more agile, in order to respond to competitive threats and new opportunities. In order to support this, our customer data also needs to be more agile, while still preserving the quality and integrity of the information.
The Customer Information Hub
Posted by: David King on Tuesday, January 4th, 2011
Are "customer information hubs" something new, or just a new buzzword for an old concept. We think the term does signify a shift that is occurring in the way we manage customer information and how we use it across the enterprise.
The Price Is Right
Posted by: David King on Monday, December 6th, 2010
Understanding pricing is fundamental to understanding customer behavior. Yet many databases fail to provide marketers useful pricing data.
Should You Move Away From Relational Databases?
Posted by: David King on Monday, September 27th, 2010
Relational databases have become the norm in customer relationship marketing, although it was not so long ago that many marketers had to work with mainframe-based data structures or even “flat files” (of course, some marketers still use such systems, sometimes quite happily). In the 1990s, the relational database won the battle for the hearts, minds, [...]