Purchase-to-Purchase Marketing

For companies selling durable goods, the main focus of marketing has been selling new units. Fulcrum helps manufacturers and retailers of such products generate new and enhanced profit streams from selling related products and services to customers between major purchases.

Fulcrum has pioneered P2P Marketing: an integrated purchase-to-purchase marketing strategy designed to increase revenues and profits by selling goods and services to customers between major purchase events. P2P Marketing keeps you engaged with your customers, so that when the time comes for an additional or replacement purchase, your company will be in the best position to close the next sale.

Fulcrum can help your company unlock untapped post-sales opportunities. We are the leading provider of post-sales marketing progams and can develop a customized and effective solution for your company quickly. Contact us to see how we can help you increase sales and profits this year.

Parts, Accessories, and Consumables

Many products lend themselves to add-on sales of parts, accessories, and consumable supplies, but many times these opportunities are not fully realized. Fulcrum has a proven track record of increasing such sales, which can significantly boost revenue and profit.

Service Plans

Fulcrum is an established leader in developing and marketing post-sales service plans, including scheduled maintenance plans, extended service plans, and replacement programs. We help companies grow these profit streams through an integrated approach that includes marketing, risk management, and expense management.

Product Marketing

Selling a product today creates an opportunity to sell a customer another product, either in the near term, as an additional product, or longer term, as a replacement. We have programs that help direct customers back to your brand when they're ready to buy again.