Integrated Marketing Programs

Fulcrum has designed and manages some of the largest and most complex data-driven marketing programs in North America. These are initiatives that yield millions of dollars in incremental profits for our clients.

Each program we build starts as a collaboration between your team and ours. We bring a multi-disciplinary team of analysts, technology experts, and marketing strategy to each initiative and work with your team to develop the customer insights and strategies that will create the greatest value.

Once we've designed the strategy with you, Fulcrum can handle full-scale execution of the program across traditional and digital channels.

Best of all, we have a business model that is based around results, not on generating activity that does not generate value for your company. Give us a chance to propose how Fulcrum will improve your marketing performance by contacting us now.

Accelerated Testing

We're passionate about constantly testing new concepts in order to find new champion programs. Our FulcrumLab solution enables rapid development and execution of sophisticated, multi-channel marketing tests.

Direct Marketing

Large-scale direct mail programs are still common, and effective, in many situations. Because of our advanced analytics and experience, we can help make this channel work even harder by driving efficiences through better targeting and reductions in printing and production costs.

Digital Marketing

Fulcrum was one of the pioneers of online marketing, and we can help you deliver timely, relevant messages across digital touchpoints. And because of our data-driven approach, we help track, measure, and attribute responses in ways that let you see what is effective.