Market Research

Fulcrum's Research Solutions are an integral part of Fulcrum's database marketing solutions. Our research skills are a natural complement to our extensive database management, behavioral analytics, and marketing capabilities.

The ability to detect and measure shifts in customer needs and preferences is critical in competitive markets. Market research is a key element in how Fulcrum develops customer insights and formulates marketing strategies. As researchers, our primary focus is on quantitative studies, both one-time projects and on-going measurement and trending, but we also conduct qualitative studies, such as traditional and on-line focus groups.

Fulcrum's deep experience in multi-channel marketing provides clients with many options to reach respondents and increase cooperation rates, even among hard-to-reach audiences. Recent studies have collected data via the Web, outbound phone, IVR, face-to-face, and direct mail. Direct mail design is one of our specialties.

Research Services Offered

The types of research initiatives we are helping our clients with include:

• Customer Satisfaction
• Customer and User Experience
• Competitive Positioning and Share of Wallet
• Concept Testing
• Web Site Evaluation
• Customer Motivation and Decision Process
• Pricing Optimization
• Segmentation