Customer Management Programs

Data-driven marketing gives us the opportunity to manage the entire customer lifecycle, rather than just spinning out many individual campaigns. But most CRM and database marketing solutions are campaign-centered rather than built around an integrated approach.

Fulcrum's solutions offer a complete solution for managing customer lifecycles, from prospecting all the way through winning back lapsed customers. A core technology we've developed is our unique Customer State Technology that permits customer management to be set up efficiently, no matter how complex the work flows and decision logic need to be. This enables investments to made at a customer level over time to maximize customer satisfaction and value.

And Fulcrum has the full-service capabilities to execute integrated, multi-channel marketing programs. We manage some of the world's most successful, large-scale marketing programs, all powered by our technology, analytics, and strategy, all delivered through multiple marketing channels.

Turnkey Marketing Programs

Because of our deep experience in several sectors, we've developed "ready-to-go" marketing programs in several areas, complete with data, analytics, and creative packages. These are designed to show rapid results, while more highly customized approaches are developed.

Profit Accelerators

For each client, we are focused on accelerating the growth of profits from data-driven marketing. For example, our FulcrumLab solution enables the rapid development and execution of multi-channel, multi-offer, "multi-everything" testing that identify new champion programs quickly, so that enhanced profit streams can be built.

Longitudinal Customer Management

Great customer relationships are not built in a day. Our solutions enable the nurturing of relationships over time, in ways that maximize the value of your customer portfolio.