Marketing Solutions for Manufacturers

Fulcrum has been helping leading manufacturers leverage the power of their information to build successful marketing programs for over fifteen years. We help manufacturers engage their customers directly, as well as strengthen their relationships with retail and distribution partners.

For customer marketing, we've pioneered P2P Marketing: an integrated purchase-to-purchase marketing strategy designed to increase revenues and profits by selling goods and services to customers between major purchase events. P2P Marketing keeps you engaged with your customers, so that when the time comes for an additional or replacement purchase, your company will be in the best position to close the next sale.

We also work to help manufacturers create greater value through their channel partners, by providing programs that measure and improve the performance of such areas as sales incentives and dealer loyalty. Building and growing healthy channel relationships is vital to growing share in a competitive world.

Data Management

Compared to transactional companies, manufacturers often have greater challenges gathering and maintaining customer data. Fulcrum has a complete set of data collection and management solutions designed to drive new strategies.

Warranty Management

Fulcrum has been a leader in helping companies improve their management of limited warranties and increasing sales of extended service plans for over a decade. Whether you need a service management platform, risk management analytics, or a turnkey ESP marketing program that will increase company profits, we have a solution to meet your needs.

P2P Marketing

Extended service plans, sales of parts, accessories, and consumables, and other post-sale activities represent an untapped revenue stream within many companies. Let Fulcrum show you how a whole new stream of profits can be built between major product purchases.