Are you finding it difficult to improve marketing performance, because you need to manage a patchwork of channel-specific campaign tools and vendors? Do the complexity and cost of cross-channel marketing continue to rise, while budgets and resources don’t?
FulcrumUnity℠ solves these problems by integrating data and campaign tools across all major customer channels, letting you accelerate marketing and improve results. It’s a cross-channel marketing platform that lets you do more and achieve more. Download the brochure.
One View
Bringing together customer information into a single view that allows you to see and analyze relationships is critical in developing rich marketing experiences. FulcrumUnity features a richly detailed relational database to house your customer data. You’ll see complete transaction histories matched with demographics and other key customer attributes.
Integration of your data is easy and quick. Our experienced launch teams have built many marketing databases by leveraging Fulcrum’s proven technology. We supply simple templates for structuring data and our team does the hard work of tying everything together.
The resulting database gives you a single source with which to design strategy, execute rich, dynamic marketing programs, and measure results across channels.
One Voice
Cross-channel marketing programs have never been easier or more powerful than with FulcrumUnity. An integrated dashboard lets you design strategy and business rules and then deploy campaigns through email, social, web, mail, and mobile.
Because business rules, content management, and other elements are managed uniformly, your messages and your voice are consistent across channels. Plus it’s easy to capture web and social events that can trigger real-time interactions with customers.
Your customers get rich, relevant, and interactive marketing experiences that drive long-term engagement and higher sales.
Summary of Features
- Data Integration: Rapid integration of multi-source data by experienced database professionals. Simple, template-driven process.
- Database Management: Open, relational database architecture, designed to maximize customer insights and intelligence.
- Data Quality: Rich set of data hygiene processes, including multi-tier householding, cross-channel matching, NCOA, and data standardization.
- Analysis & Reporting: Interactive reporting and analysis tools accessible through any Web browser. Sharing and publication tools.
- Campaign Management: Single, integrated campaign planning and design. Create business rules, manage content, and deploy once across multiple channels.
- Cross-Channel Marketing: All major direct channels – direct mail, print-on-demand, email, mobile, social, and web – are fully supported and integrated.
- Security: Fulcrum’s processes are SSAE 16 and PCI-compliant. Our data centers meet stringent security standards.
These are only some of the major features in FulcrumUnity℠. There’s a wealth of additional functionality, all designed to make cross-channel marketing easier, faster, and more effective. Plus, our open architecture supports a wealth of options and plug-ins like third-party data overlays, integration with ERP and SFA systems, and Fulcrum’s market-leading analytics.
Get Started Now
You could be seeing greater efficiency, lower costs, and improved marketing results in a few short weeks when you migrate to FulcrumUnity℠.
Contact us today to schedule a no-obligation demo.
