Everything Fulcrum does is grounded on a rock-solid foundation of proven database and engagement technology. Fulcrum begins its full-spectrum approach by collecting all your sources of customer data—from legacy databases and operational feeds to captured Web data—and then provides you with an ad hoc reporting interface to access your campaign data, anywhere, anytime, from the web browser. We provide highly secure data centers that operate 24×7, robust server and storage arrays, and Web-enabled services that enable information to flow throughout your marketing enterprise. And while you can generate your own reporting and pull down custom queries at will, you leave it up to us to uncover the deep customer insights that will ultimately optimize your relationship marketing efforts.
Customer Data Integration
A critical component of relationship management is bringing together all relevant customer data for use in making decisions and engaging customers. Fulcrum handles integration of your point-of-sale data, ERP systems, and interactive channels through our PivETL™ software, which enables rapid integration and development of large databases in as few as 90 days.
Prediction & Optimization
The bread-and-butter analytics of database marketing is predictive modeling: the ability to anticipate what state the customer is about to enter into during her journey. Is your customer about to defect to your competition? Will she respond to your next promotional effort? How do you anticipate these behaviors and react accordingly? Fulcrum excels at behavioral forecasts like these because while the rest of the industry recycles the same old methodologies, our approach incorporates customer segmentation into its predictive models, enabling you to make more and more accurate marketing decisions.
FulcrumUnity℠ Customer Engagement Platform
FulcrumUnity℠provides an integrated platform for engaging customers across channels. Using Fulcrum’s proven data integration tools, FulcrumUnity℠ brings together customer data from many sources, giving you a complete view of your customer relationships. Advanced campaign management tools let you design cross-channel campaigns based on smart decisions. Execution is a breeze, as FulcrumUnity℠ supports email, mobile, direct mail, salesforce automation tools, call centers, and social marketing channels. With flexible, dynamic reporting tools, you can measure everything about your customers and your marketing programs. Learn more…
Core Technologies
- State-of-the-art, virtualized HP blade systems
- Oracle databases configured in Real-time Application Clusters
- PivETL integration software for data integration & warehousing
- Web-based “Marketing Intelligence Portal” for user reports/analytics
- Campaign management