Extended Service Plans

Extended service plans play a key role in developing new profits from your customer base, while at the same time help your customers protect their investment. Our extended service programs produce amazing results, often within just a few months. Better lead quality, lower program costs, higher attachment and renewal rates, and higher profits are among the many benefits we deliver. Add to that our independence and our business model focused on improving your profits, and you’ll find in us a partner who will achieve big-time results in record time.

Video Extras
» Interactive video demonstration
» Paul Swenson: “Learning Your Business”

Multi-Channel Marketing Programs

We’ve been managing smart, effective programs for major retailers and manufacturers for over a decade. Each program is crafted to maximize the value of your customer relationships. From designing fresh, new creative to handling back-end fulfillment, we deliver the best marketing results in the industry.

Our approach to marketing service plans is holistic, because an integrated approach assures that the program is as profitable as possible and that your customers have a consistently positive experience.

  • Creative design
  • Print and production
  • Email and mobile marketing
  • Price optimization
  • Advanced targeting models
  • Commerce solutions

Claims Administration

While improving marketing and understanding and managing risk are critical elements of developing profitable programs, an efficient operation to handle customer claims is also vital. For clients with an established service network, Fulcrum can manage the entire claims administration process or facilitate administration through other parties with our Web-based call center software, web services for dealer portals, and Web sites that allow end customers to entitle and schedule service.

eXclaim™ Intelligent Claims Analyzer

Is your extended service plan a pot of gold or a ticking time bomb? If you’ve had to rely outdated summaries of program performance, eXclaim™ will be a revelation. eXclaim™ reveals every aspect of your program so that you can plan the future of your portfolio with greater confidence than ever before.

Some of the things you’ll discover with eXclaim™:

  • Emerging claims patterns, broken down into major cost categories;
  • Drill-downs into the effect that various program elements–customer segments, timing of offers, and contract terms, to name a few–have on profitability;
  • Deep analysis into the sources of higher-than-normal claims, so you can pinpoint problem areas and take corrective action;
  • Areas of risk that need to be managed more aggressively.

Implementing eXclaim™ is easy. It’s a hosted solution, so all that you need to do is provide historical claims data. Fulcrum takes care of the rest, including regular updates whenever you have new information.

Insurance Underwriting

An effective extended service plan requires both smart marketing and a rock-solid financial foundation. We help companies put in place optimal underwriting that ensure your program will be on firm financial ground, but without overpaying for protection. We’ve helped dozens of companies find and implement the right underwriting products, from third-party carriers to ceded trusts to self-insurance.

Each of our P2P relationships starts with a full review of your underwriting and administrative processes. For example, we can help you assess whether carrying the risk on your own books or engaging with an outside underwriter is the more optimal solution. And if you want to outsource all or part of underwriting and administration, we can find the best provider for you.