Fulcrum has designed a number of turnkey relationship marketing applications that help augment your company’s revenue stream. Each application extends your interaction with the customer during her journey by facilitating purchase-to-purchase (P2P) marketing, nurturing new leads, and planning for major purchase decisions at the branch level of your business.
Purchase-to-purchase marketing means keeping your company engaged during your customers’ major purchase events, so that you can take advantage of the many points along the customer journey when the opportunity to sell related products and services arises. Through P2P marketing, Fulcrum has created several modules that will generate post-sale revenue while creating value for customers by enabling them to customize and protect their investments.
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Extended Service Plans
Extended service plans play a key role in developing new profits for you, while at the same time help your customers protect their investment. Our extended service programs produce amazing results, often within just a few months. Better lead quality, lower program costs, higher attachment and renewal rates, and higher profits are among the many benefits we deliver. Add to that our independence and our business model focused on improving your profits, and you’ll find in us a partner who’ll achieve big-time results.
Our comprehensive service plan programs include:
- Multi-Channel Marketing Programs
- eXclaim™ Intelligent Claims Analyzer
- Underwriting and Administration
Parts and Accessory Programs
Helping a customer maintain their product with OEM parts and customize it with OEM accessories is a great way to enhance the customer’s experience with your brand. And it’s also a proven path to increasing the value of your customer relationships.
Nearly every durable product today has an array of add-ons, consumables, or replacement items that can be purchased by the customer. In some categories, a customer may spend 30% to 50% of the original purchase price to customize their product. And the full value of OEM replacement parts or consumables can exceed that of the original price.
Because of this opportunity, many companies face competition from third-party suppliers. Such competitors not only siphon away revenue, but may harm the user experience by providing poor-quality products or services.
Fulcrum has helped companies tap into this revenue stream in new ways, often doubling or tripling aftermarket sales in just a few months. And like all of our P2P solutions, we develop parts and accessory programs that are fully integrated across channels and across the customer lifecycle.
Dealer Programs
Because your dealer network owns much of the customer relationship, providing value to dealers is just as important as engaging with the end customer. Our solutions create value for your dealer channel by enabling them to sell the same products and services as your P2P program.
Many dealer franchise agreements require companies to enable their dealers to sell the same goods and services that the company offers directly. Moreover, many customers prefer to buy through their dealer and will bring your offer into the dealership with them, fully expecting that they can buy on the spot.
That’s why we designed our solutions to work with dealers. For example, our commerce applications facilitate the integration of various P2P offerings with the dealer portal. Moreover, we’ve helped our clients create added value for their dealer network through new F&I programs, which generates traffic into their showroom, and helps deliver qualified customers that are ready to buy.
Customer Loyalty and Repurchase
Our P2P solution is designed not just to sell customers additional products and services, but to make your brand the preferred choice when a customer is ready to buy again.
Making it easy and convenient for your customers to buy aftermarket products and services is vital to maximizing your sales. We provide an array of commerce solutions that enable sales through multiple channels.
Every element of our solution—web analytics, data management, marketing and engagement programs—builds a growing, strategic asset that lets you learn more about your customers every day. Our analytics monitor and predict when customers are most likely to buy again, and we have proven marketing programs that help you keep customers loyal.
Commerce Solutions
Making it easy and convenient for your customers to buy aftermarket products and services is a vital to maximizing your sales. We provide an array of commerce solutions that enable sales through multiple channels.
Some of the features of our applications include:
- Complete e-commerce solution to sell P2P products and services
- Integration with third-party systems, such as dealer portals, through web services
- Call-center interfaces
- Payment and cash management services, including merchant account integration and lockbox processing
- Sales and use tax calculation
- Pricing and bundling calculation
- Multi-pay options
Our solutions allow an end-customer to buy at whatever touchpoint they prefer.