Fulcrum provides a comprehensive array of integrated relationship marketing solutions, from relationship marketing programs, to modeling and analytics, to turnkey retention and engagement marketing applications designed to extend the customer lifecycle. We tailor our services to the needs of your business, resulting in a solution that serves as the foundation of your customer relationship management program.

Relationship Marketing

Relationship marketing should build and shape customer journeys that create value for both your customer and your company. Fulcrum designs and manages relationship marketing programs that are holistic and recognize that each customer journey is not a linear path, but a dynamic and ever-changing one. Our integrated, disciplined approach will win out over traditional, siloed thinking. // Read More

Technology

Everything Fulcrum does is grounded on a rock-solid foundation of customer data and proven technology. Bringing data together from as many sources as we can—from legacy databases and operational feeds to Web and mobile data—we build an information asset that drives analytics and marketing strategy. // Read More

Intelligence

Before you can even begin to manage customer relationships, you need to understand your customers’ needs, aspirations, and behaviors. Fulcrum delivers a full suite of customer intelligence services, from database analytics and reporting, to segmentation and predictive modeling, to complex optimization. // Read More

Purchase-to-Purchase Marketing

Our P2P solution manages customer relationships centered around infrequent, major purchases. Fulcrum builds new revenue streams by managing customer relationships over the lifecycle of the customer while also ensuring that your brand is first in line when the time comes for the customer to buy again. // Read More

Lead Nurturing

One of the great challenges in our era of marketing is how to use interactive channels not just to be another form of “push” marketing, but to devise strategies that leverage the technology to nurture relationships. Our answer to the challenge is an integrated, comprehensive approach to lead nurturing. // Read More

Benchmarking and Market Alignment

The distribution network of many businesses represents the single largest operating expense of businesses. Retail locations, branches, and sales offices all require large capital outlays and are the source of major operating expenses. Fulcrum has developed a unique solution that helps companies benchmark how well each location meets its market potential and that helps realign sales and marketing resources to achieve that potential. We can help you maximize the return on the capital you have invested in your distribution network. // Read More