Fulcrum Wins NCDM Excellence Award

Whirlpool Website Launch Garners Prestigious Prize

NEW YORK – December 14, 2011- Fulcrum P2P, a leader in marketing services and technology, and Whirlpool Corporation have won the prestigious NCDM Database Excellence award in the technology category, as announced yesterday at the NCDM 2011 Conference in Las Vegas. They have been named a Silver Winner, in honor of outstanding achievement in database marketing.

The NCDM Database Excellence Awards recognize creative examples of analytics, database marketing strategies or technologies that results in measurable benefits to the bottom line and uncovers new solutions to perennial business challenges.

The companies were recognized for the strong results produced by the launch of whirlpoolstores.com, designed so that owners of Whirlpool products can easily buy parts and accessories to enhance and maintain their appliances. Customers receive multi-channel marketing communications that link them seamlessly to buying options tailored to the specific products that they own. Fulcrum provides data management, analytics, creative design, and e-commerce for this program.

“Our goal was to make buying as easy as possible for the end customer,” said Nathan Baldwin, EVP of Fulcrum’s P2P solutions. “This concept of “frictionless” sales and marketing is a core element of everything we do. By using information and analytics effectively, our e-commerce applications provide a real benefit to the customer by simplifying buying, which leads to both to better customer experiences and higher purchase rates.”

About NCDM

NCDM – The Conference for Engaging Customers Using Data & Technology brings suppliers and decision-makers together to find practical approaches to today’s marketing challenges using customer data and technology. NCDM is where over 700 data-driven marketing professionals convene yearly for three days of unprecedented access to sought after experts discussing industry trends and discovering new techniques for uncovering important customer insights from terabytes of online and offline data collected each year. www.ncdmevents.com

About Fulcrum

Leading businesses turn to Fulcrum to increase and accelerate the profitability of their marketing and advertising investments. Fulcrum offers advanced marketing solutions, from building and managing rich, multi-channel databases, to predictive and segmentation modeling, advanced analytical tools, and design and execution of cross-channel, customer-centric marketing programs.

Fulcrum is headquartered in New York City with its major operational center in Fairfield, CT. Visit www.fulcrum-mktg.com for more information.

CONTACTS:

Savannah Tikotsky / Henry Feintuch
Feintuch Communications
212.808.4903 / 212.808.4901
fulcrum@feintuchpr.com