Fulcrum’s Hongjie Wang to Present at PIMS 2007 Conference

PRESS RELEASE

NEW YORK – October 2, 2007 – Fulcrum, a leader in advanced analytics, technology and program solutions for leading manufacturers and retailers, today announced that Fulcrum Vice President of Customer Analytics Hongjie Wang will join a leading panel of experts presenting at The Practice and Impact of Marketing Science 2007 Conference, held October 14-16 at The Wharton School of the University of Pensylvania.

The invitation-only conference, co-sponsored by the Marketing Science Institute, Institute for the Study of Business Markets, and the American Marketing Association, will feature Mr. Wang and other top experts from business and academia at a session evaluating the state of retention and lifetime value modeling. They will address businesses’ move towards a customer-centric approach to marketing, the growing interest in retention and customer lifetime value metrics, and the questions it has raised.

Acceptance of these concepts has led to the development of various analytical tools, many of which have emerged from the marketing science community. But just how useful are these tools? What are the barriers to their use? To what extent are they meeting the needs of management? What are the key retention-related questions facing management for which decision support tools need to be created?

This session, chaired by Professor Bruce Hardie of the London School of Economics, will combine Mr. Wang with a panel of experts who have developed and implemented such tools and grappled with the business problems they are meant to address. They will explain how they have bridged the gap between academic literature and real-world model implementation, what challenges to expect, and how academic research & development can be improved.

About Fulcrum

Leading businesses turn to Fulcrum to increase and accelerate the profitability of their marketing and advertising investments. Fulcrum offers a fully integrated database marketing solution, from building and managing rich, multi-channel databases, to predictive and segmentation modeling, advanced analytical tools, and design and execution of cross-channel, customer-centric marketing programs.

Fulcrum is headquartered in New York City with its major operational center in Fairfield, CT. www.fulcrm.com

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Jim McNulty
StandPoint Public Relations
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