PRESS RELEASE

NEW YORK - November 9, 2009 - Fulcrum, a leading provider of advanced analytics and database marketing solutions, announced today that Gregory Grudzinski has joined the company as senior director, retail solutions.

Grudzinski will play a key role in servicing and developing Fulcrum's retail client business. His appointment marks the company's continued commitment to expanding its presence in the retail space by providing actionable analytics and cost-effective integrated marketing solutions.

Prior to joining Fulcrum, Grudzinski was director of retail customer analytics for Information Resources, where he was responsible for developing and implementing customer-centric retail strategies for leading retailers in food, drug, mass and convenience channels. His background includes extensive marketing experience in retailing and consumer packaged goods as well as in print and online marketing communications.

"One of the few sustainable competitive advantages retailers have today is a deep understanding of their best customers. Gregory's knowledge of retailing and marketing analytics, combined with Fulcrum's technical and analytical resources, will help ensure that Fulcrum will continue to provide its clients with solutions to grow their businesses even in these challenging economic times," said David King, chief executive officer of Fulcrum.

About Fulcrum
Leading businesses turn to Fulcrum to increase and accelerate the profitability of their marketing and advertising investments. Fulcrum offers a fully integrated database marketing solution, from building and managing rich, multi-channel databases, to predictive and segmentation modeling, advanced analytical tools, and design and execution of cross-channel, customer-centric marketing programs.

Fulcrum is headquartered in New York City with its major operational center in Fairfield, CT. www.fulcrm.com

CONTACT:
Jim McNulty
StandPoint Public Relations
508-481-2024
jmcnulty@standpoint-pr.com