PRESS RELEASE

NEW YORK - March 12, 2009 - Fulcrum, a leading provider of database marketing solutions, and 4CS, a leading provider of Service Lifecycle Management (SLM) solutions, today announced a strategic marketing partnership. The Fulcrum-4CS partnership is designed to mutually benefit both companies by better serving their customers and prospects in the consumer electronics, appliances, transportation, financial, power equipment and power sports markets. The exclusive agreement provides both companies the opportunity to offer their customers a total solution for maximizing the results from their extended service plans. Additionally, both companies can leverage the synergies of their marketing channels and complementary products and services, especially within the limited warranty, extended warranty and post-sales sectors.

Fulcrum President, Paul Swenson, shared, "These are unusual times and many of our customers are looking for other opportunities to increase revenue and profits, but don't want to make a huge investment. Our partnership with 4CS gives manufacturers and institutions the opportunity to dramatically grow their post-sales revenue and profits by implementing Fulcrum's advanced marketing analytics, but also the power to scale and drive efficiencies by implementing the automated processing solutions from 4CS."

Jeff Fossum, COO of 4CS, stated, "This partnership will combine the very best in 4CS' extended warranty and service chain software with high level expertise from Fulcrum in maximizing the revenues and margins on extended warranty and service contracts. Our software automates quoting, selling, registration, claims administration and the management of all processes in extended warranty contracts. Customers can further enhance those results through analysis, profiling and optimal marketing strategies. They will be able to increase the attach rates for extended warranty and manage them more efficiently, leading to better service revenues and profits."

Market acceptance of the 4CS Service Lifecycle Management solutions and Fulcrum's advanced database marketing solutions is evident; both companies grew over 25% in 2008. Fulcrum's advanced marketing capabilities are helping companies to achieve unprecedented growth in the post-sales arena, while the 4CS solutions directly address improved transactional efficiencies, saving companies significant infrastructure costs.

About 4C Solutions, Inc.
4CS is a leading provider of Service Lifecycle Solutions, products that increase customer retention and service chain profitability through improved systems for managing aftermarket processes. 4CS products adapt to their customers' exact needs, through innovations in features, knowledge and technology. 4CS Products include: iWarranty - warranty lifecycle management, iService - service lifecycle management, iParts - service parts management, and iSupport - product-based support management.

For more information, visit www.4CS.com or call 800.709.8773

About Fulcrum
Leading businesses turn to Fulcrum to increase and accelerate the profitability of their marketing and advertising investments. Fulcrum offers a fully integrated database marketing solution, from building and managing rich, multi-channel databases, to predictive and segmentation modeling, advanced analytical tools, and design and execution of cross-channel, customer-centric marketing programs.

Fulcrum is headquartered in New York City with its major operational center in Fairfield, CT. www.fulcrm.com

CONTACT:
Jim McNulty
StandPoint Public Relations
508-481-2024
jmcnulty@standpoint-pr.com