PRESS RELEASE

NEW YORK - February 16, 2009 - Fulcrum, a leading provider of database marketing solutions, has announced 25% growth in 2008, fueled by its broad set of integrated services and major new account wins with retailers, consumer electronics manufacturers, and banks.

Fulcrum's Retail Marketing Group saw significant growth as several specialty retailers and grocery chains engaged Fulcrum to build marketing and CRM solutions. Facing growing economic pressure since 2007, many retailers need to drive higher profits with reduced advertising and marketing budgets. Fulcrum's data-driven marketing solutions have effectively addressed those challenges.

Fulcrum’s Aftermarketing Group, which helps manufacturers and retailers sell post-purchases services and goods, such as extended service plans, accessories, and consumables, added seven new clients in 2008. Fulcrum's marketing solutions now support four out of five of the top consumer electronics manufacturers.

Even in Financial Services, one of the industries most severely affected by the economic turbulence in 2008, Fulcrum realized steady gains in revenue growth. A key driver for the expansion was financial institutions’ increased emphasis on growing customer relationships, rather than on significant acquisition marketing. Fulcrum's XSO cross-selling solution particularly interested banks looking to build greater value among their base customers.

Two key Fulcrum solutions, its Enterprise Data Warehousing and Marketing Technology offerings, claimed several significant wins. New clients cited decision factors such as cost savings, the need to support integrated, multi-channel marketing programs, and the requirement to monetize their data across the enterprise. The growth in this service offering led Fulcrum to announce the opening of a New Data Center in December, 2008.

"Fulcrum was extraordinarily fortunate to experience rapid growth in 2008, at a time when many companies, including competitors, saw revenues and profits decline," said David King, Fulcrum CEO. "Our ability to design and deploy solutions rapidly and have them accelerate gains in efficiency and profitability were key to our clients’ success during a very difficult time. We appreciate the trust our clients place in Fulcrum and look forward to helping them gain market share as we head towards the Next Economy."

About Fulcrum
Leading businesses turn to Fulcrum to increase and accelerate the profitability of their marketing and advertising investments. Fulcrum offers a fully integrated database marketing solution, from building and managing rich, multi-channel databases, to predictive and segmentation modeling, advanced analytical tools, and design and execution of cross-channel, customer-centric marketing programs.

Fulcrum is headquartered in New York City with its major operational center in Fairfield, CT. www.fulcrm.com

CONTACT:
Jim McNulty
StandPoint Public Relations
508-481-2024
jmcnulty@standpoint-pr.com