News

This area provides a direct link to press releases and a calendar of events and conferences at which Fulcrum is speaking or exhibiting.

August 13, 2010	Marketing Daily, reaching over 33,000 marketing readers in a range of industries, features Hongjie Wang's article, "Targeting By Incrementality."
July 1, 2010	1to1 Media Features Hongjie Wang's article, "The Four Ps - Alive and Well in Marketing and Strategic Analytics."
June 1, 2010	Hongjie Wang's article, "Enhance Customer Marketing with the Right Media" appears in eCRM Guide.
April 21, 2010	David King's article, "Variety Could Be the Spice of Your Merchandising Plan" is featured in Chief Marketer.
March 15, 2010	Gregory Grudzinski's article, "A new way of thinking about customers" appears in Retailing Today.
March 01, 2010	Fulcrum is featured in an article at Warranty Week.
February 03, 2010	David King's article, "Segmentation for fun and profit" is featured in DM News.
December 22, 2009	David King's article, "I'll Go to the Gym...Tomorrow" is featured as an Expert Opinion in 1 to 1.
December 1, 2009	David King's article, "4 Shopping Patterns for E-Retailers to Track" appears in the ROI report.
November 23, 2009	Hongjie Wang's article, "For Bank Marketing, Re-Focus the Pareto Principle on Customer Profitability" appears in Bank Systems & Technology.
November 9, 2009	Fulcrum names Gregory Grudzinski Senior Director, Retail Solutions
October 19, 2009	Fulcrum names Scott Watkins Vice President, Financial Services
September 28, 2009	David King's article, "Customer-based forecasting: Get an edge with new shoppers" appears in Chain Store Age.
September 14, 2009	David King's article, "Why it's too soon to give up on counting clicks" appears in iMedia Connection.
July 16, 2009	David King's article, "Mobile Rules of the Road for E-Retailers" appears on the Electronic Retailer Magazine site.
June 16, 2009	David King answers the question, "Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?" in an article featured in CRM Today.
May 28, 2009	David King's article, "FSIs Need More Localized Approaches" appears on RetailWire.
April 23, 2009	David King's article "In-Market Timing: When consumers are ready to buy, be ready for them" appears at Chief Marketer.
April 22, 2009	David King's article "Forecasting customer spend in tough times" appears at DMNews.
March 12, 2009	Fulcrum and 4CS Unveil Marketing Partnership
February 16, 2009	Fulcrum Grows 25% in 2008
February 3, 2009	David King's article, "E-tailers: Consider The Mobile User's Needs" appears on the Marketing Daily site and in its e-newsletter.
January 28, 2009	Fulcrum selects 3PAR® as its primary storage server vendor.
January 9, 2009	David King's article, "Four Ways Retailers Can Boost Cross-Sell Results" appears on the Electronic Retailer Magazine site.
December 16, 2008	Fulcrum adds a new data center to support growth in customer base
December 2, 2008	David King's article "Six Economic Survival Steps, Sans Discounts" appears in Chief Marketer
November 18, 2008	Bank Systems & Technology interviewed Ken Lindenau at the Retail Delivery Show regarding the Fulcrum Banking Study
November 07, 2008	David King's article "Integrating Reality and C-Level Vision" appears in 1to1 Media
October 22, 2008	David King's article "7 Questions to Ask Before You Segment" appears in Target Marketing
October 06, 2008	Adam Coven joins Fulcrum as vice president of information technology.
September 29, 2008	David King's article "Cash In on Incremental Value" appears in Destination CRM
August 06, 2008	David King's article, "Database marketers: time to flex your analytical muscle" appears at DMNews
July 15, 2008	David King's article, "Time to Outsource Analytics? Six Questions to Ask First" appears in Chief Marketer
July 14, 2008	Fulcrum names Scott McEwen Vice President, Sales
July 7, 2008	Fulcrum's Hongjie Wang to present at NCDM 2008
June 9, 2008	David King is interviewed as an industry expert in an article by BtoBonline.com, "Quality is job 1"
May 12, 2008	An article by David King was recently featured at the Multichannel Merchant, "Database Marketing in Tough Time"
April 09, 2008	David King's article, "How to Keep Your Database Healthy" appears in DM News.
March 17, 2008	MultiChannel Merchant posts an article by David King on stochastic models as an effective weapon against customer attrition.
February 26, 2008	FULCRUM Introduces FulcrumCE v2.0 with Segmentation
February 25, 2008	DM News interviews David King for a story on the customer equity models, FulcrumCE V2.0 with Segmentation.
November 8, 2007	DM News features David King and Hongjie Wang's article, "Time to Re-think Segmentation" in its CRM/database section.
November 2, 2007	DM News features David King and other industry experts' advice on improving customer data in "Data Resources are Valuable in CRM." David introduces latent class regression as a solution.
October 2, 2007	Fulcrum's Hongjie Wang to present at PIMS 2007 conference.
September 10, 2007	Fulcrum Announces eXclaim™ Intelligent Claims Analyzer.
September 10, 2007	A two-part article in Multichannel Merchant on state machines and Markov models were posted.
September 20, 2007	Hongjie Wang and David King to speak at DMA Analytics Council event on September 20, 2007
July 17, 2007	An article by Fulcrum's Hongjie Wang was recently posted at chiefmarketer.com entitled "Three Steps to Optimize Your Cross Selling".
June 26, 2007	Fulcrum recognized as a founding sponsor for iWCM, Institute of Warranty Chain Management
March 13, 2007	Fulcrum gets press for attending the Warranty Conference.
February 28, 2007	An article at warrantyweek.com mentions Fulcrum during day one of the Warranty Conference.
February 21, 2007	Fulcrum hosts a warranty analysis workshop.
March 28, 2006	Fulcrum is singled out as being an expert in extended warranties.
March 16, 2006	Fulcrum named in Working Mother magazine's list of 25 Best Small Companies
January 18, 2006	Fulcrum Announces New Customer Equity Analysis Tool
January 18, 2006	Fulcrum Announces Customer Equity Analysis Tool for Retailers
January 17, 2006	Fulcrum Hires Paul Swenson as President of Warranty Solutions Group

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