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Articles
This area provides direct links to articles writen by Fulcrum.
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August 13, 2010
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Targeting By Incrementality - Hongjie Wang |
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July 1, 2010
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The Four Ps - Alive and Well in Marketing and Strategic Analytics - Hongjie Wang |
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June 3, 2010
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Fulcrum CRMC Conference Presentation |
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June 1, 2010
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Enhance Customer Marketing With the Right Media - Hongjie Wang |
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April 21, 2010
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Variety Could Be the Spice of Your Merchandising Plan - David King |
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March 15, 2010
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A new way of thinking about customers - Gregory Grudzinski |
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February 03, 2010
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Segmentation for fun and profit - David King |
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December 22, 2009
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I'll Go to the Gym...Tomorrow - David King |
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December 1, 2009
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4 Shopping Patterns for E-Retailers to Track - David King |
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November 23, 2009
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For Bank Marketing, Re-Focus the Pareto Principle on Customer Profitability - Hongjie Wang |
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September 28, 2009
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Customer-based forecasting: Get an edge with new shoppers - David King |
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September 14, 2009
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Why it's too soon to give up on counting clicks - David King |
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July 16, 2009
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Mobile Rules of the Road for E-Retailers - David King |
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June 16, 2009
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Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them? - David King |
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May 28, 2009
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FSIs Need More Localized Approaches - David King |
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April/May, 2009
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In-Market Timing: When consumers are ready to buy, be ready for them - David King |
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April 22, 2009
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Forecasting customer spend in tough times - David King |
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February 3, 2009
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E-tailers: Consider The Mobile User's Needs - David King |
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January 9, 2009
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Four Ways Retailers Can Boost Cross-Sell Results - David King |
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December 2, 2008
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Six Economic Survival Steps, Sans Discounts - David King |
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November 07, 2008
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Integrating Reality and C-Level Vision - David King |
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October 22, 2008
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7 Questions to Ask Before You Segment - David King |
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September 29, 2008
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Cash In on Incremental Value - David King |
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August 06, 2008
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Database marketers: time to flex your analytical muscle - David King |
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July 15, 2008
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Time to Outsource Analytics? Six Questions to Ask First - David King |
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May 12, 2008
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Database Marketing in Tough Times - David King |
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April 09, 2008
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How to Keep Your Database Healthy - David King |
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March 17, 2008
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The Rise of the Stochastic Model (What's That?) - David King |
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November 8, 2007
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Time to Re-think Segmentation - David King, Hongjie Wang |
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September 10, 2007
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Modeling Toward True Optimization - David King |
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September 4, 2007
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Using Finite State Machines to Manage Customer Relations - David King |
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July 17, 2007
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Three Steps to Optimize Your Cross Selling - Hongjie Wang |
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