Fulcrum stands at the forefront of thought leadership in customer relationship management. Our Fulcrum Frontier program provides leading-edge research and training, enabling you to better compete in a marketplace of ever-changing ideas.
Research on the Frontier: Big Idea Projects
Through our Frontier program, Fulcrum collaborates with its academic research partners—some of the best minds in the world—to realize the “Big Ideas” that will move your business forward. Our partners are constantly exploring new relationship marketing and analytical approaches and technologies, which allows us to tap into cutting edge research that can keep you ahead of the competition.
Fulcrum Frontier benefits you in a couple ways. As a Fulcrum client, you’ll be among the first companies to gain access to the new technologies we develop. We also can collaborate with our research partners on high yield initiatives your company has been contemplating but lacks the resources, time or funding to investigate.
Behind the Numbers: Customer Sentiment Research
As a Fulcrum client, you’ll get the first look at some of our original research on customer sentiment. We provide access to our unpublished studies so that our clients can act on the insights behind the numbers before they are released to the industry at large.
Fulcrum explores consumer sentiment in various economic sectors: for example, our research in 2008 showed considerable numbers of consumers blaming large banks for the economic problems that were emerging then—findings that have been validated by other research organizations.
Marketing Innovation Seminars
Ranging from single-session to half-day programs, our marketing innovation seminars provide insights on current and emerging marketing topics. You have the opportunity to take advantage of these seminars and meet our experts, who are ready to share their knowledge and experience in the field of relationship marketing.