Articles

General

• The Art of the Cross-Sell - David King (December 6, 2011)
• Consumer sentiment about extended service plans - Tara Piazza (03.10.11)
• Cross-Channel Cross-Selling - David King (October 20, 2011)
• Tracking Zig-Zagging Customers - Expert Opinion column, 1to1 Media, January 5 2011
• Retailers: Time to Re-Think Your ‘Best Customers' - Chain Store Age, David King (Dec 2010)
• Moving Beyond Relational Databases - David King (10.06.10)
• Targeting By Incrementality - Hongjie Wang (8.13.10)
• The Four Ps — Alive and Well in Marketing and Strategic Analytics - Hongjie Wang (7.1.10)
• Enhance Customer Marketing With the Right Media - Hongjie Wang (06.21.10)
• Variety Could Be the Spice of Your Merchandising Plan - David King (04.21.10)
• Segmentation for Fun and Profit - David King (02.03.10)
• A New Way of Thinking About Customers - Gregory Grudzinski (3.15.10)
• I'll Go to the Gym…Tomorrow - David King (12.22.09)
• 4 Shopping Patterns for E-Retailers to Track - David King (12.1.09)
• For Bank Marketing, Re-Focus the Pareto Principle on Customer Profitability - Hongjie Wang (11.23.09)
• Why it's Too Soon to Give Up on Counting Clicks - David King (09.14.09)
• Mobile Rules of the Road for E-Retailers - David King (06.16.09)
• FSIs Need More Localized Approaches - David King (05.28.09)
• Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them? - David King (05.16.09)
• Forecasting Customer Spend in Tough Times - David King (04.22.09)
• In-Market Timing: When consumers are ready to buy, be ready for them - David King (04/05 2009)
• Customer-based Forecasting: Get an edge with new shoppers - David King (09.28.09)
• E-tailers: Consider The Mobile User's Needs - David King (02.03.09)
• Four Ways Retailers Can Boost Cross-Sell Results - David King (01.09.09)
• Six Economic Survival Steps, Sans Discounts - David King (12.02.08)
• Integrating Reality and C-Level Vision - David King (11.07.08)
• 7 Questions to Ask Before You Segment - David King (10.27.08)
• Cash In on Incremental Value - David King (09.29.08)
• Database Marketers: Time to flex your analytical muscle - David King (08.16.08)
• Database Marketing in Tough Times - David King (04.12.08)
• How to Keep Your Database Healthy - David King (04.09.08)
• Time to Outsource Analytics? Six Questions to Ask First - David King (01.15.08)
• Time to Re-think Segmentation - David King, Hongjie Wang (11.08.07)
• Modeling Toward True Optimization - David King (10.10.07)
• Using Finite State Machines to Manage Customer Relations - David King (09.04.07)
• Three Steps to Optimize Your Cross Selling - Hongie Wang (07.17.07)

Warranty

• Consumer sentiment about extended service plans - Tara Piazza (03.10.11)