The database marketing professionals behind Fulcrum are thought leaders in the industry who constantly contribute new research to the field and new avenues for innovation in relationship marketing. Browse our archive of white papers, our blog, or our research articles to tap into Fulcrum’s Insights.
Articles
// View AllFulcrum executives regularly publish articles in marketing trade publications.
Click on articles below to be taken to the article in the publication's web site.
General
- The Art of the Cross-Sell - David King (December 6, 2011)
- Consumer sentiment about extended service plans - Tara Piazza (03.10.11)
- Cross-Channel Cross-Selling - David King (October 20, 2011)
- Tracking Zig-Zagging Customers - Expert Opinion column, 1to1 Media, January 5 2011
- Retailers: Time to Re-Think Your ‘Best Customers' - Chain Store Age, David King (Dec 2010)
- Moving Beyond Relational Databases - David King (10.06.10)
- Targeting By Incrementality - Hongjie Wang (8.13.10)
- The Four Ps — Alive and Well in Marketing and Strategic Analytics - Hongjie Wang (7.1.10)
- Enhance Customer Marketing With the Right Media - Hongjie Wang (06.21.10)
- Variety Could Be the Spice of Your Merchandising Plan - David King (04.21.10)
Warranty
- Consumer sentiment about extended service plans - Tara Piazza (03.10.11)
Fulcrum Effect Blog
// Visit BlogService Contract Marketing – Modernizing with PURLs
Posted by Nathan Baldwin on Friday, January 6th, 2012I recently wrote about combining PURLs and QRs (PQRs) as a way to reduce sales friction. In this latest article, I’ll focus specifically on how PURLs (Personal Uniform Resource Locator) are helping to modernizing missed point-of-sale Service Contract direct marketing. Service Contract marketing is one of the more operationally complex areas of the customer life ... Read More
Fulcrum Frontier
// Learn MoreFulcrum works with academic partners at major research universities as part of its Fulcrum Frontier program, to provide leading-edge research and training to its clients in a marketplace of ever-changing ideas.