With over 15 years of experience in the field of relationship marketing, we’ve had many successes for our clients and in the marketplace. Below we have showcased a few examples of how an integrated approach to database marketing can change an enterprise, reveal new sources of revenue, and provide deep customer insights that may change the way you do business.
Success in Mobile Marketing
Fulcrum Boosts Direct Marketing Response Rate from 2% to 40%
A wireless carrier in the U.K. needed to increase sales of its subscription services to its customers. The carrier had employed a combination of direct mail and email in its marketing efforts, which only generated response rates between 1% and 2%. The company wanted to increase the response rates to demonstrate to shareholders and analysts that its heavy investment in its 3G network would pay off. // View Case Study
Boosting Customer Value Through Upselling
Fulcrum Creates Incremental Value for a Video Rental Retailer
A leading video and game rental retailer asked Fulcrum to develop a marketing program that would increase the value of its rewards program customers. Fulcrum wanted to test if a separate mailing could generate incremental value for the rewards customers and cause them to buy more games and movies. // View Case Study
Customer Retention Over the Long Haul
Fulcrum Builds a Foundation of 6.5 Million Active Customers
A leading manufacturer of blood glucose monitors came to Fulcrum several years ago with a problem: customer attrition was high. Their sector sold blood glucose monitors in the same way that razor blade manufacturers sell razors; the manufacturer made its meters widely available at low or no cost, but could only generate revenues from the sales of test strips. Fulcrum set out to build multi-year relationships with the manufacturer’s most valuable customers. // View Case Study
Substantial Gains through Integrated Marketing
Fulcrum Increases Conversion and Response Rates for a Regional Healthcare Insurer
A regional healthcare insurer sought to increase customer acquisition among two small business segments, those with fewer than 10 employees, and those with 10 to 99 employees. But the goal of the initiative was not merely to find new customers. The company had begun to experience pressure from national competitors that had traditionally served larger business customers and were now entering the small- and mid-sized business markets more aggressively. // View Case Study