Comments for Fulcrum http://www.fulcrum-mktg.com A New Kind of Database Marketer Fri, 06 Jan 2012 17:34:51 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on Finding The Frictionless Sale With QR Codes & PURLs by Improving Service Contract Marketing with PURLS | Fulcrum http://www.fulcrum-mktg.com/database-marketing/finding-the-frictionless-sale/#comment-191 Improving Service Contract Marketing with PURLS | Fulcrum Fri, 06 Jan 2012 17:34:51 +0000 http://www.fulcrum-mktg.com/?p=1350#comment-191 [...] recently wrote about combining PURLs and QRs (PQRs) as a way to reduce sales friction. In this latest article, I’ll focus specifically on how PURLs [...] [...] recently wrote about combining PURLs and QRs (PQRs) as a way to reduce sales friction. In this latest article, I’ll focus specifically on how PURLs [...]

]]> Comment on Fulcrum Wins NCDM Excellence Award by Fulcrum Wins NCDM Award | Fulcrum http://www.fulcrum-mktg.com/database-marketing/fulcrum-wins-ncdm-excellence-award/#comment-173 Fulcrum Wins NCDM Award | Fulcrum Wed, 14 Dec 2011 13:31:26 +0000 http://www.fulcrum-mktg.com/?p=1650#comment-173 [...] Just a quick note to announce that Fulcrum P2P and Whirlpool Corp. were honored yesterday with the NCDM Excellence Award. More details can be found in today’s press release. [...] [...] Just a quick note to announce that Fulcrum P2P and Whirlpool Corp. were honored yesterday with the NCDM Excellence Award. More details can be found in today’s press release. [...]

]]> Comment on p2p by Extended Service Plans & Customer Loyalty | Fulcrum http://www.fulcrum-mktg.com/p2p/#comment-145 Extended Service Plans & Customer Loyalty | Fulcrum Fri, 11 Nov 2011 16:48:49 +0000 http://www.fulcrum-mktg.com/#comment-145 [...] your customers. Creating customer continuity is a key goal of Fulcrum’s purchase-to-purchase (P2P) [...] [...] your customers. Creating customer continuity is a key goal of Fulcrum’s purchase-to-purchase (P2P) [...]

]]> Comment on Finding The True Value of Extended Service Programs, Part 2: Customer Continuity by Extended Service Plans - Data and Analytics | Fulcrum http://www.fulcrum-mktg.com/database-marketing/finding-the-true-value-of-extended-service-programs-part-2-customer-continuity/#comment-144 Extended Service Plans - Data and Analytics | Fulcrum Fri, 11 Nov 2011 16:47:45 +0000 http://www.fulcrum-mktg.com/?p=1531#comment-144 [...] » Finding The True Value of Extended Service Programs, Part 3: Data and Analytics « Finding The True Value of Extended Service Programs, Part 2: Customer Continuity Marketing Agility, Part 2: Analytics [...] [...] » Finding The True Value of Extended Service Programs, Part 3: Data and Analytics « Finding The True Value of Extended Service Programs, Part 2: Customer Continuity Marketing Agility, Part 2: Analytics [...]

]]> Comment on Finding The True Value of Extended Service Programs, Part 1: Modernization by Service Contract Risk Management | Fulcrum http://www.fulcrum-mktg.com/database-marketing/finding-the-true-value-of-extended-service-programs-part-1-modernization/#comment-143 Service Contract Risk Management | Fulcrum Fri, 11 Nov 2011 16:42:56 +0000 http://www.fulcrum-mktg.com/?p=1467#comment-143 [...] Baldwin just wrapped up a series on the first of these points. In this article, I’d like to focus on the second [...] [...] Baldwin just wrapped up a series on the first of these points. In this article, I’d like to focus on the second [...]

]]> Comment on Fulcrum Presentations by Five Keys to Cross-Channel Marketing Excellence | Fulcrum http://www.fulcrum-mktg.com/fulcrum-presentations/#comment-134 Five Keys to Cross-Channel Marketing Excellence | Fulcrum Wed, 02 Nov 2011 18:41:46 +0000 http://www.fulcrum-mktg.com/#comment-134 [...] As many of you know, Fulcrum sponsored a webinar with Chief Marketer on October 25, 2011. The presentations by David King and guest speaker Fatemeh Khatibloo of Forrester Research can be accessed here. [...] [...] As many of you know, Fulcrum sponsored a webinar with Chief Marketer on October 25, 2011. The presentations by David King and guest speaker Fatemeh Khatibloo of Forrester Research can be accessed here. [...]

]]> Comment on Marketing Agility, Part I: Data by Analytics & Marketing Agility | Fulcrum http://www.fulcrum-mktg.com/database-marketing/marketing-agility-part-i-data/#comment-127 Analytics & Marketing Agility | Fulcrum Wed, 12 Oct 2011 19:22:15 +0000 http://www.fulcrum-mktg.com/?p=1394#comment-127 [...] a previous post, I discussed the concept of marketing agility from the perspective  of data. Next I’ll turn [...] [...] a previous post, I discussed the concept of marketing agility from the perspective  of data. Next I’ll turn [...]

]]> Comment on Finding The True Value of Extended Service Programs, Part 1: Modernization by Extended Service Plans - Data and Analytics | Fulcrum http://www.fulcrum-mktg.com/database-marketing/finding-the-true-value-of-extended-service-programs-part-1-modernization/#comment-114 Extended Service Plans - Data and Analytics | Fulcrum Tue, 04 Oct 2011 14:38:35 +0000 http://www.fulcrum-mktg.com/?p=1467#comment-114 [...] the first two installments of this series I provided a few thoughts around modernizing Extended Service Programs (ESPs) and how they can serve as a platform for customer continuity . In [...] [...] the first two installments of this series I provided a few thoughts around modernizing Extended Service Programs (ESPs) and how they can serve as a platform for customer continuity . In [...]

]]> Comment on Finding The True Value of Extended Service Programs, Part 1: Modernization by Extended Service Plans & Customer Loyalty | Fulcrum http://www.fulcrum-mktg.com/database-marketing/finding-the-true-value-of-extended-service-programs-part-1-modernization/#comment-109 Extended Service Plans & Customer Loyalty | Fulcrum Tue, 27 Sep 2011 14:21:04 +0000 http://www.fulcrum-mktg.com/?p=1467#comment-109 [...] the first installment of this series, I provided some observations on modernizing and maximizing the financial benefit of service [...] [...] the first installment of this series, I provided some observations on modernizing and maximizing the financial benefit of service [...]

]]> Comment on Finding The Frictionless Sale With QR Codes & PURLs by Eliminating sales friction and increasing marketing agility | Fulcrum http://www.fulcrum-mktg.com/database-marketing/finding-the-frictionless-sale/#comment-107 Eliminating sales friction and increasing marketing agility | Fulcrum Mon, 19 Sep 2011 17:31:17 +0000 http://www.fulcrum-mktg.com/?p=1350#comment-107 [...] communications, web sites, and ecommerce applications that we develop. Nathan Baldwin’s recent article on reducing friction by combining QR codes and PURLs is just one [...] [...] communications, web sites, and ecommerce applications that we develop. Nathan Baldwin’s recent article on reducing friction by combining QR codes and PURLs is just one [...]

]]> Comment on The Customer Information Hub by Marketing Agility, Part I: Data | Fulcrum http://www.fulcrum-mktg.com/database-marketing/the-customer-information-hub/#comment-98 Marketing Agility, Part I: Data | Fulcrum Tue, 06 Sep 2011 14:29:31 +0000 http://www.fulcrum-mktg.com/?p=1143#comment-98 [...] partners, web analytics applications, and many others. We think about this process as having a customer information hub, in which the customer master is accessible to many systems, either by pushing data or in real time [...] [...] partners, web analytics applications, and many others. We think about this process as having a customer information hub, in which the customer master is accessible to many systems, either by pushing data or in real time [...]

]]> Comment on Finding The Frictionless Sale With QR Codes & PURLs by Dynamic Content and Advanced Analytics | Fulcrum http://www.fulcrum-mktg.com/database-marketing/finding-the-frictionless-sale/#comment-77 Dynamic Content and Advanced Analytics | Fulcrum Mon, 22 Aug 2011 16:07:51 +0000 http://www.fulcrum-mktg.com/?p=1350#comment-77 [...] Fulcrum Frontier Home » Insights » Fulcrum Effect Blog » Dynamic Content and Analytics « Finding The Frictionless Sale With QR Codes & PURLs [...] [...] Fulcrum Frontier Home » Insights » Fulcrum Effect Blog » Dynamic Content and Analytics « Finding The Frictionless Sale With QR Codes & PURLs [...]

]]> Comment on Finding The Frictionless Sale With QR Codes & PURLs by Print&Mail4U http://www.fulcrum-mktg.com/database-marketing/finding-the-frictionless-sale/#comment-73 Print&Mail4U Mon, 15 Aug 2011 21:17:47 +0000 http://www.fulcrum-mktg.com/?p=1350#comment-73 I think this tool can work for direct mailing campaigns.. Since both of them can be imprint and at the same time compliment each other's functionality. I think this tool can work for direct mailing campaigns.. Since both of them can be imprint and at the same time compliment each other’s functionality.

]]> Comment on Open-Source Social Networking Analysis For Marketers by David King http://www.fulcrum-mktg.com/database-marketing/social-networking-analysis-for-marketers/#comment-72 David King Mon, 15 Aug 2011 15:29:30 +0000 http://www.fulcrum-mktg.com/?p=1324#comment-72 Guido, thanks so much for the recommendation. Guido, thanks so much for the recommendation.

]]> Comment on Open-Source Social Networking Analysis For Marketers by Guido Stevens http://www.fulcrum-mktg.com/database-marketing/social-networking-analysis-for-marketers/#comment-66 Guido Stevens Tue, 09 Aug 2011 13:02:37 +0000 http://www.fulcrum-mktg.com/?p=1324#comment-66 I'm missing the Network Workbench in this list. Network Workbench is an open source network analysis tool that is extendable and comes with a rich collection of analysis and visualization plugins. Also good import/export capabilities e.g. Pajek. http://nwb.cns.iu.edu/ I’m missing the Network Workbench in this list.

Network Workbench is an open source network analysis tool that is extendable and comes with a rich collection of analysis and visualization plugins. Also good import/export capabilities e.g. Pajek.

http://nwb.cns.iu.edu/

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