Find out what’s new at Fulcrum by browsing our archive of press releases. For more information, contact Jim McNulty at StandPoint Public Relations, 508-481-2024.
May 7, 2012
Ashoka Partners With Fulcrum
How does a leading citizen sector organization (CSO) promote the publication of its first book, “Rippling,” and use that milestone to raise further awareness of its mission and solicit donations at the same time? That was the marketing challenge posed by Ashoka to Fulcrum, an innovative marketing services, data analytics and technology company.
April 30, 2012
Fulcrum Hires Chrisie Dorton and Lisa Schizas for its Growing Purchase to Purchase Division
Fulcrum has hired two veteran service contract professionals to help manage the rapid growth and expansion of the firm’s Purchase to Purchase division.
December 14, 2011
Fulcrum Wins NCDM Excellence Award
Fulcrum P2P, a leader in marketing services and technology, and Whirlpool Corporation have won the prestigious NCDM Database Excellence award in the technology category, as announced yesterday at the NCDM 2011 Conference in Las Vegas.
October 12, 2011
Fulcrum to Host Webinar Featuring Independent Research Firm
”Unlocking the 5 Key Strategies for Excellence in Cross-Channel Marketing” NEW YORK – October 12, 2011- Fulcrum, a leader in advanced analytics, technology and multichannel marketing solutions for marketing, will present an industry expert from Forrester Research, Inc., in a webinar that will offer marketers keen insights on recognizing and reaching their customers across channels. ... Read More
September 19, 2011
Fulcrum Launches FulcrumUnity
PRESS RELEASE Comprehensive Solution Integrates Cross-Channel Marketing NEW YORK – September 19, 2011- Fulcrum, a leader in advanced analytics, technology and multichannel program solutions for marketing, has introduced FulcrumUnity℠ , an integrated cross-channel marketing platform that lets marketers accelerate campaigns and improve results. “Too many marketers find it difficult to improve marketing performance because they ... Read More
March 12, 2009
Fulcrum and 4CS Unveil Marketing Partnership
Fulcrum, a leading provider of database marketing solutions, and 4CS, a leading provider of Service Lifecycle Management (SLM) solutions, today announced a strategic marketing partnership. The Fulcrum-4CS partnership is designed to mutually benefit both companies by better serving their customers and prospects in the consumer electronics, appliances, transportation, financial, power equipment and power sports markets.
January 28, 2009
Fulcrum Selects 3PAR® as its Primary Storage Server Vendor
As part of a major technology upgrade in its information processing capabilities, Fulcrum, a leading provider of database marketing solutions, has selected 3PAR? as its primary storage server vendor.
December 16, 2008
Fulcrum Adds New Data Center to Support Growth in Customer Base
Citing continued growth in its customer base and the amount of data it manages and analyzes for Fortune 1000 companies, Fulcrum, a leading provider of database marketing solutions, announced the opening of an additional data center. This new center will provide increased processing capacity, as well as provide further redundancy and failover capabilities.
July 14, 2008
Fulcrum names Scott McEwen Vice President, Sales
Fulcrum, a leader in advanced analytics, technology and aftermarket programs, today announced that industry veteran Scott McEwen has joined the company as vice president of sales.
July 7, 2008
Fulcrum’s Hongjie Wang to present at NCDM 2008
Fulcrum, a leader in advanced analytics, technology and program solutions, today announced that Fulcrum Vice President of Customer Analytics Hongjie Wang will make a valuable presentation, “Adding Structure to Your Models: Hierarchical Bayesian Methods,”
February 26, 2008
FULCRUM Introduces FulcrumCE v2.0 with Segmentation
Fulcrum, a leader in advanced analytics, technology and program solutions, today announced FulcrumCE v2.0, an upgrade that adds built-in segmentation to its customer equity predictive model aimed at preventing loss of valued customers.
October 2, 2007
Fulcrum’s Hongjie Wang to Present at PIMS 2007 Conference
Fulcrum, a leader in advanced analytics, technology and program solutions for leading manufacturers and retailers, today announced that Fulcrum Vice President of Customer Analytics Hongjie Wang will join a leading panel of experts presenting at The Practice and Impact of Marketing Science 2007 Conference