Fulcrum Blog Terms of Use
Last updated: 6/12/2009
These Terms of Use describe your rights and responsibilities when using the Fulcrum Blog. Please read them carefully before you use the Fulcrum Blog.
By accessing or using this site, you agree to abide by the following Terms of Use:
Terms of Use
1. Acceptance of Terms.
The Fulcrum Marketing Blog (the ?Blog?, the "site") is provided by Fulcrum Analytics, Inc.( "Fulcrum,? ?we,?"us?) at no
charge to users of the World Wide Web, with the express condition that these users agree to be bound by the terms and conditions
set forth in the Terms of Use. Fulcrum reserves the right to change these Terms of Use at any time, without notice to you,
and you must consult the most recent version of the Terms of Use (not an older cached version) each time you visit the Blog. Visitors to the
Blog (?you,? or ?Bloggers?) can determine whether the Terms of Use have been modified since your last visit by checking the ?Last updated?
legend at the top of the Agreement. Use of the Blog constitutes your acceptance of all of the following terms and conditions, in their current
form or as modified. By using the Blog, you agree to be bound by the version of the Terms of Use then in effect.
Fulcrum may deny access to the Blog to you at any time, including in the event you do not adhere to the Terms of Use.
2. Purpose of the Blog.
Fulcrum is an international direct, database, and interactive marketing services company that
provides integrated customer management solutions to a variety of consumer and business-to-business companies. As part of its
business, Fulcrum is engaged in public activities to promote the science of customer management through a variety of channels.
With the Fulcrum Blog, Fulcrum seeks to provide a forum for its views on the theory and practice of customer management and also
to provide an open exchange of user ideas related to the field.
3. Submissions.
By submitting communications or content to any part of this Blog, you agree that such submission is non-confidential
for all purposes. Any submission to this Blog will be deemed and remain the property of Fulcrum. You grant or warrant that the
owner of such content has expressly granted Fulcrum a royalty-free, perpetual, irrevocable, world-wide non-exclusive license to use,
reproduce, create derivative works from, modify, publish, edit, translate, distribute, perform and display the communication or
content in any media or medium, or any form, format, or forum now known or hereafter developed. Although Fulcrum has no obligation to
monitor submissions, you acknowledge and agree that we may do one or all of the following:
- monitor the submissions;
- alter, edit, or remove any submission; or
- disclose any submissions.
This section will survive any termination or expiration of the Terms of Use.
4. Blog Community Rules.
We have adopted the ?Blog Community Rules? set forth below to create a forum where information and
views can be shared in a productive way. While using the Blog, you agree to adhere to the Blog Community Rules below.
Blog Community Rules
First, you understand that all information, data, text, photographs, graphics, messages, or other materials ("Content") publicly posted
is the sole responsibility of the person from which such content originated. This means that you, and not Fulcrum, bear all risks and
liabilities for all Content that you upload, post, email, transmit or otherwise make available via the Blog.
In addition, you agree to not use the Blog to:
- upload, post, email, transmit or otherwise make available any Content that infringes any patent, trademark, trade secret, copyright or other proprietary rights ("Rights") of any party;
- upload, post, email, transmit or otherwise make available any unsolicited or unauthorized advertising, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes," or any other form of solicitation. (Posting the same note more than once can be considered "spam" or "spamming");
- upload, post, email, transmit or otherwise make available any material that contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment;
- upload, post, email, transmit or otherwise make available any Content that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another's privacy, hateful, or racially, ethnically or otherwise objectionable;
- impersonate any person or entity, including, but not limited to, a Fulcrum employee, forum leader, guide or host, or falsely state or otherwise misrepresent your affiliation with a person or entity;
- post any messages or provide links to any messages that express or imply endorsement or opposition a particular political party or candidate for public office;
- state or imply that Fulcrum endorses any of your statements or positions.
- state or imply that Fulcrum endorses any particular products or services;
- forge headers or otherwise manipulate identifiers in order to disguise the origin of any Content transmitted through the Blog;
- disrupt the normal flow of dialogue, cause a screen to "scroll" faster than other users of the Blog are able to type, or otherwise act in a manner that negatively affects other users' ability to engage in real time exchanges;
- intentionally or unintentionally violate any applicable local, state, national or international law;
- "stalk" or otherwise harass another; or
-
- harvest or otherwise collect or store personal data about other users.
You acknowledge that Fulcrum and its designees shall have the right (but not the obligation) in their sole discretion to refuse,
move, edit, or delete any Content that is available via the Blog. Fulcrum and its designees shall have the right to remove any
Content regardless of whether such communication(s) violate the Terms of Use. You agree that you must evaluate, and bear all risks
associated with, the use of any Content, including any reliance on the accuracy, completeness, or usefulness of such Content.
You acknowledge and agree that Fulcrum may preserve Content and may also disclose Content, if required to do so by law or in the
good faith belief that such preservation or disclosure is reasonably necessary to:
- comply with legal process;
- enforce the Terms of Use;
- respond to claims that any Content violates the rights of third-parties; or
- protect the rights, property, or personal safety of Fulcrum, its users and the public.
5. Privacy.
If you choose to participate in this Blog, please remember that any information that you disclose in these
areas becomes public information. You should exercise caution when deciding whether or not to disclose your personal or corporate information.
If you believe a Blogger is improperly collecting or using information about you or other users, please contact us by sending an
email or by calling us at the main number posted at
our web site.
6. Jurisdictional Issues.
The Blog is controlled and operated by Fulcrum from its principal office in New York State, U.S.A.,
and is not intended to subject Fulcrum to the laws or jurisdiction of any other state, country or territory. Those who choose to
access the Blog do so on their own initiative and at their own risk, and are solely responsible for complying with all local laws, rules, and regulations.
7. Termination.
You agree that Fulcrum, in its sole discretion, may terminate your use of this Blog, and remove and discard
any content within the Blog, for any reason, including, without limitation, for lack of use or if Fulcrum believes that you have
violated or acted inconsistently with the letter or spirit of the Terms of Use. You agree that any termination of your access may
be effected without prior notice, and acknowledge and agree that Fulcrum may immediately deactivate or delete your account and all related
information and files in your account and/or bar further access to such files or the Blog. Further, you agree that Fulcrum shall not be liable
to you or any third-party for any termination of your access to the Blog.
8. Linked Sites
The Fulcrum Blog includes links to other sites that are not maintained by Fulcrum. Fulcrum is not responsible for the content of those
sites and makes no representations concerning the content or accuracy of, opinions expressed in or other links provided by, such other sites. The
inclusion of any link to such sites does not imply endorsement by Fulcrum of the sites or any products or services referred to therein. Fulcrum
may terminate a link at any time. The terms of use and privacy policies for such sites my be different from those applicable to the Fulcrum Blog. If
you decide to access any third-party site linked to the Fulcrum site, you do so entirely at your own risk and Fulcrum shall have no liability for any
loss or damage arising from your use of any such site.
9. Liability.
THE CONTENTS ON THE FULCRUM SITE ARE PROVIDED 'AS IS' AND 'AS AVAILABLE' AND WITHOUT WARRANTIES OF ANY KIND EITHER EXPRESSED OR IMPLIED, TO THE
FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW. FULCRUM DISCLAIMS ALL WARRANTIES OF MERCHANTABILITY, NONINFRINGEMENT, AND FITNESS FOR A
PARTICULAR PURPOSE. FULCRUM DOES NOT WARRANT THAT THE FUNCTIONS CONTAINED IN THE CONTENT WILL BE UNINTERRRUPTED OR ERROR-FREE, THAT DEFECTS
WILL BE CORRECTED, OR THAT THE FULCRUM BLOG, OR THE SERVERS THAT MAKE IT AVAILABLE, ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
FULCRUM DOES NOT WARRANT NOR MAKE ANY REPRESENTATIONS REGARDING THE USE OF OR THE RESULTS OF THE USE OF THE CONTENTS ON THE FULCRUM SITE
IN TERMS OF THEIR CORRECTNESS, ACCURACY, RELIABILITY, OR OTHERWISE. FULCRUM MAKES NO COMMITMENT TO UPDATE THE MATERIALS ON THE FULCRUM SITE. YOU
(AND NOT FULCRUM) ASSUME THE ENTIRE COST OF ALL NECESSARY SERVICING, REPAIR OR CORRECTION. THE ABOVE EXCLUSION MAY NOT APPLY TO YOU, TO THE EXTENT
THAT APPLICABLE LAW MAY NOT PERMIT THE EXCLUSION OF IMPLIED WARRANTIES.
You agree that you will hold harmless Fulcrum and its officers, directors, and employees from all claims arising out of or related to your access or use of, or your inability to access or use, this Blog or the information contained
in this Blog or other websites to which it is linked. This includes, but is not limited to, information or materials viewed or downloaded
from this Blog or another website to which it is linked that appear to you or are construed by you to be obscene, offensive, defamatory,
or that infringe upon your intellectual property rights. In no event will Fulcrum or the contributors of information to this Blog be liable
to you or anyone else for any decision made or action taken by you in reliance on such information or for any consequential, special or similar
damages, even if advised of the possibility of such damages. Your sole remedy for dissatisfaction with the Blog is to stop your use of it.
9. Questions.
If you have any questions or feedback about these Terms of Use or the Blog, feel free to contact us by
email or write to:
Fulcrum
Attn: Fulcrum Webmaster
70 West 40th Street, Floor 10
New York, NY 10018
United States of America
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