Advanced Database Marketing

Fulcrum represents a new kind of database marketer. At the core of everything we do is an intense focus on using the power of information to unlock new profits.

Fulcrum is famous for advanced analytics, where we have been a recognized leader for many years. But we also manage some of the industry's largest databases, and our marketing technologies drive many of the country's most profitable, multi-channel marketing programs. All of these capabilities are fully integrated around understanding and marketing to your customers and prospects.

Add to that an experienced, creative team of professionals that never stops working to make your marketing more effective and profitable, and you have all the ingredients of a vendor who can become your trusted partner.

Faster, higher, and more measurable results. That's why Fulcrum is one of the fastest growing database marketers in North America.

Intelligence

Marketing must start with deep customer insights that drive customer strategies across the enterprise. We help companies thrive in an ever more competitive world, by delivering information about customers and developing data-driven marketing strategies.

Integration

We operate in an inter-connected, complex world with multiple channels, social networks, and indirect influences. Fulcrum's solutions help marketers understand and take advantage of this ecosystem.

Interactivity

Technology has accelerated the ability to develop rich, interactive relationships with customers. Fulcrum is leading its clients to the next frontier of interactive marketing, enabling them to deepen engagement at multiple levels with customers.

Innovation

New marketing challenges demand creative solutions. Fulcrum is the leading innovator in data-driven marketing, having introduced dozens of innovative marketing solutions in recent years.